Journalist profiling workflow
The practical flow from profile review to angle choice
Open pageGuides
Practical guides for operating PR with AI.
These pages are written as operating guidance, not marketing copy.
Citable summary
These pages are written as operating guidance, not marketing copy.
How to read a journalist profile
Look beyond article count and focus on recurring topics, narrative framing, tone, and evidence patterns.
What makes a strong pitch
A strong pitch connects to recent coverage, adds new information, and makes reporting value obvious.
How to use AVE carefully
Treat AVE as a secondary metric and interpret it alongside message reach, follow-up coverage, and relationship outcomes.
Execution workflow pages
Startup PR software
Where this workflow fits inside founder-led launch operations
Open pageFollow-on workflow and comparison pages
Personalized pitch workflow
How profile and company context become actual pitch language
Open pagePress release workflow
How launch prep, draft review, and release decisions are structured
Open pageEarned media reporting
How sends, replies, publication, and AVE are read as one operating loop
Open pageAI PR software vs manual PR
Where manual PR still works and where an operating system becomes necessary
Open page