Methodology
How journalist profiling is constructed
This public methodology page explains the inputs, analytical lens, outputs, and limitations of the journalist profiling system.
Citable summary
This public methodology page explains the inputs, analytical lens, outputs, and limitations of the journalist profiling system.
Input data
The system uses recent article history, article titles and summaries, journalist and outlet names, public profile data, and relevant links.
What is inferred
It estimates recurring topics, preferred framing, writing style, source usage patterns, and pitch fit.
Limitations
Quality can degrade when article volume is low or when same-name journalists are mixed. Results should be used as decision support, not certainty.